pbs nc ad campaign

CREATIVE BRIEF / Build a creative ad campaign to generate awareness of PBS North Carolina and its mission across the state to new residents and tourists.

role(s)

Associate Art Director

Graphic Designer

Photographer

selected

art direction

We are what we air. We are what we do. We won’t tell you how we’re sparking curiosity and enhancing community. We’ll show you —through the content we air, the learning activities we enable, and the civil discourse we support. Our collective efforts help define who we are, the values we live by, and the emotions we stir in our audiences.

...but wait, there's more!

Another presented concept...

Sweet programming meets sweet tea. Created a strong bond between PBS NC and the state it serves. Fuse PBS with settings or objects that represent the essence of North Carolina. Our desired outcome is to convey that PBS NC reflects the diversity of people, places, and culture in North Carolina.

Using the iconic PBS logo and reimagining it through the lens of visuals that are quintessential North Carolina – BBQ, sand dunes, and mountains.

getting

crafty

Started off creative development by setting up the studio and painting the PBS the logo in BBQ sauce so the final creative will be as authentic as possible.

After creating the logo on transparent paper, used my photography skillset to capture the icon and edit in Photoshop prior to developing the ads.