my true 10 advertising

Client

My True 10

Year

2022

CREATIVE BRIEF / Create a paid media campaign partnered with email design that is brought to life through animated and static visuals. Develop and present 2 unique concepts. Each concept should be executed through animated and static digital ads.

INTRO / My True 10 is a new CBD gummy product line launching and is seeking to secure 5,000 subscriptions over a 3 month period at an average customer acquisition cost of $12 per subscription.

Target Market / 18-35 years old / Female / Recently separated or single mothers.

Work was created for client at French | West | Vaughn.

role(s)

Associate Art Director

Graphic Designer
Motion Graphic Designer

chosen concepts

me time

These gummies are a mini time out and a moment of calm in our stressful lives. The focus of this art direction was to sell the customer relaxation, not a gummie. For those moms who need a break even if it is for 10 minutes.

perfect 10

Plays off all of the “10” connections to the product. The art direction was to convey a rating, such as a sporting event would with the use of score cards, while connecting with the number 10 relating to the product's features and brand name.

behind the screens
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Compostion photography by Deegan Mundy.
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Birthday Sparks

Directed photography by drawing out rough sketches of the ideal perspective and composition then let the photographer do her thing.
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After the photographer delivered the raw files I began photo editing & creating various ads to present to the client leading to the final approved ads.
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